Ok Beauty is a major Russian manufacturer of high-quality cosmetics. Main markets: Europe and the USA.
Our task was to make an online store with a wide assortment and show the female audience of Europe and the USA that we speak the same language with them.
The visual part of the design reflects the brand's values and adds an emotional component to the project. At the same time, we tried to make a large catalog accessible and understandable, so that it would be easier for customers to navigate on the site, and they could quickly choose the product they need.
We used a three-column grid and a 1200 container
We used light, elegant typography and a neat color palette with small patches of contrasting bright colors.
The lightness and smoothness of the site is very well realized due to animation, which is built into every design element and is well calibrated in speed and timing to convey the overall atmosphere of the project.
A unique approach has been applied to each page, the purpose of which is to convey the maximum functionality of its interface. We prefer to avoid skewing towards mobile or desktop. Absolutely all resolutions look as impressive as possible on all devices.